About

Active Over Fifty is a 100% Australian and Australian Army Veteran-owned business specialising in providing premium activewear brands tailored for individuals aged 50 and over. We aim to address the gap in the market for stylish, comfortable and functional sportswear for this demographic.

The inspiration behind starting 'Active Over Fifty' stems from my personal struggle to find clothing that met my needs as a mature, active person. I wanted apparel that could carry my phone, glasses, keys or medication. While major clothing brands could fulfill one of my requirements, none catered specifically to the over-fifties demographic.

My mission is to provide comfortable, practical activewear solutions that inspire an active and healthy lifestyle among the over-fifties, promoting confidence and well-being.

Our clothing is designed with our Comfort, Support, and Compression (CSC) principles in mind. For active people over 50, choosing activewear that incorporates CSC principles can contribute to a more enjoyable and effective workout experience. It's important to note that individual preferences and specific health considerations should be taken into account when selecting activewear. Consulting with a healthcare professional or a fitness expert can provide personalised recommendations based on an individual's unique needs and requirements.